FRANCHISE PROCESS FRANCHISE PROCESS 1 Schedule Initial Call This is just a short interaction to see if Theory® could be a good match for you. 2 Submit Your “Story” You will submit your “story” through a written document, presentation, or video. 3 Financial Approval & Background Check While we are performing these checks, you review the FDD. 4 Discovery Day Let’s be sure that this is the right business for you and that we all get along. 5 Sign Franchise Agreement Once the FA is signed the location selection process begins!